A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web
- ISBN13: 9780981744384
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
It is no secret that the future of the Internet is the Social Web and that the future is this very instant. Millions of people and businesses are interacting, sharing and collaborating on social networking sites, media communities, social bookmarking sites, blogs and more. They are doing it right now, 24/7, and you and your business want to be a part of this powerful movement with as professional and efficient a presence as possible while keeping your expenses minim… More >>
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Kurt L. said :
February 15, 2010 at 11:39 pm
I purchased this book to learn more about the various aspects of social media and Web 2.0, how to implement these tools in order to benefit my business, and the implementation of WordPress as a CMS. I’m familiar with building and the hosting of basic websites, but needed to understand how people were leveraging technology to collaborate and share information. I finished reading the entire book last night, btw. The author’s writing style is relaxed but informative and well-suited for the material.
With rapid evolution of web utilities and services available I appreciated the author’s ability to navigate the multitude of options available. A CD with forms and links is provided, but the chapters also include links and a brief summary of what the CD will have in terms of additional support material. I am a college instructor and have read many textbooks, I wish the instructor editions took a similar approach, but alas they generally do not. Chapter material in some cases simply cannot be contained in one area of the text (social tools do tend to overlap functionally, as do most software applications) and the author does a fine job referencing the appropriate areas of the book with pages and chapter. Plenty of actual screen shots and examples throughout were appreciated.
The one area I am still a bit fuzzy on is business application or the marketing function relative to web 2.0. I receive daily updates on how SMB owners should be leveraging social networking sites and was hoping for some help in this area particularly. The end of the book does touch on various strategies, but left me craving more recommendations. Scenarios would have been a welcome addition for service businesses, and other types. This said, there are other books on the market that focus specifically on this area, but exclude the level of detail provided in this Survival Guide. The Survival Guide is a logical place to begin and then pursue the strategy, if warranted. I say this because we 2.0 and eventually 3.0 will persist in our culture regardless of the business application. Business is generally not driving the evolution of the web as much as society’s need to interact is. I’ll mention too that twitter’s “mysterious” abbreviated syntax deserves some attention, including how one might attract followers, and the all too important etiquette.
I originally set out to uncover the options and functions available versus strategic planning. Overall, I feel that I gained a much better understanding of the subject and can visualize how I might incorporate select tactics to benefit my business. I’ll be moving ahead with a WordPress implementation soon, to include a blog and various badges. The add-on recommendations for WordPress are welcome.
I strongly recommend this book to SMB owners requiring information on what web 2.0 technologies exist and their functions. General implementation guidance is provided, but you’ll still have to decide on your strategy and what best suits your needs. Any implementation will consume time maintaining your enhanced online presence (marketing) and time is a valuable commodity.
Rating: 4 / 5
Laura Aronson said :
February 16, 2010 at 12:48 am
This is a fantastic resource, a real business-oriented how-to that takes you step-by-step through the whole process. The forms and templates on the CD are really handy. This is an invaluable roadmap through this big, expanding territory.
Rating: 5 / 5
Mary Sikes said :
February 16, 2010 at 1:11 am
A Survival Guide to Social Media and Web 2.0 Optimization is a must-have book for authors and artists who want to use the Web to promote their work. Author Deltina Hay has put together an outstanding, well-organized book with chapters dedicated to mapping out strategies, creating key words or tags, starting blogs, building social media newsrooms, and much more. Hay emphasizes the need for proper preparation of the content you put out on the Web. She discusses the importance of knowing the interests of your audience when creating your blog entries.
As writers and artists, we are finding ourselves more and more dependent on the Internet as we go about marketing and promoting our work. We bookmark new sites, then we forget where we have that mark. We join groups and create blogs but find it all overwhelming. That’s where this survival guide comes in. It guides you in organizing all that muddle of internet sites and social networking locations.
In addition to the excellent information written and arranged in this book, there is a Resource CD attached in the back. A section at the end of each chapter lists the “fillable forms” from that chapter available on the Resource CD.
Sections in the appendix tell about installing WordPress, creating a RSS feed, and building a widget. The last appendix section even tells about the newer 2.7 version of WordPress that came out as Hay was writing her book.
Everything on the Web is changing so quickly, it’s essential for artists and authors to do everything they can to keep up. Hay’s book is a critical tool that will aid creative people on their internet journey.
Mary Montague Sikes, Author
Secrets by the Sea, Hearts Across Forever, Eagle Rising, Hotels to Remember
Rating: 5 / 5
L. Brandau said :
February 16, 2010 at 3:01 am
A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web
I wanted to read this book because I am a social media dummy. Really! I was never interested in Facebook or MySpace. Although I was signed up for Twitter, before I sat down with this book I had no idea why. (If I don’t care what I am doing right now, why would anyone else?)
As I started reading the Survival Guide to Social Media, I grabbed a notebook and started taking notes. Yes, it is that interesting and informative. The author helped me plan how the social media can be beneficial to me and then walked me through every step with photographs and written explanations. I’m just a simple blogger, but there is also information for more extensive use of the social media avenue for professionals. The book has information on blogs (detailed WordPress information), a variety of established social media sites, video and podcasting, custom widgets, news releases, and an interesting look into the future of social media.
Even the accompanying CD is impressively detailed with forms, charts, and additional resources. I also have to say I was very impressed with the permissions that had to be acquired for the screen shots and graphics used in the book. That could not have been an easy task.
A Survival Guide to Social Media and Web 2.0 Optimization is written textbook style – only better -because it never gets boring!!! On my own I have found many tools and figured out how to use many of them, but this book introduced me to many new sites and experiences that I would have not even thought of trying. I highly recommend this book to anyone who is interested in the internet.
Rating: 5 / 5
Margo Berman said :
February 16, 2010 at 3:28 am
If you’re trying to understand the difference between a widget and an RSS, or a blog and a micro blog, or any other terminology, this is the one book you need to read. It covers all aspects of social media with step-by-step, easy-to-understand instructions. Each chapter is a stand-alone, so you can read what you want in any order. This breaks down the seemingly complex into digestible bites of information. You’ll be speaking “Web language” like a techie.
Rating: 5 / 5